Summit Audience Segments

From Patient Intent
to Rx Fulfillment

Summit Audience Segments bridges the gap between brand awareness and prescription fill — giving you the tools to target, measure, and optimize patient conversion across the full Rx journey.

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Audience Snapshot
Ozempic · Type 2 Diabetes
Intent-to-Treat Cohort
HCPs with high-volume NovoLogScript patients who are
active on social and recently engaged with CGM brands.
2.4M
Reachable Audience
89%
Commercial Coverage
$0.42
CPM Benchmark
Avg. Rx Lift
+34%
vs. broadcast
Audience Matches
12.6M
reachable profiles
Cohort Overlap
67%
across 5 channels
Campaign Win Rate
81%
in competitive RFPs
Avg. Fill Rate
72%
vs. 48% industry
Avg. Time-to-ROI
4.2mo
vs. 7.1mo broadcast
The Protocol

Precision at every touchpoint,
end-to-end patient journey

THIIC is an open consent framework built for healthcare — bridging the gap between awareness-stage audience data and HIPAA-compliant prescription lifecycle insights.

Brand / Advertiser
HCPs with high-intent patient signals
Targeted to CRM behavioral triggers
Cross-channel frequency capped
Creative rotated on patient journey stage
Consent collected via compliant touchpoint
THIIC Protocol
~4.2 mo
Avg. time from intent signal to fill
Patient consents at pharmacy touchpoint → encrypted ID graph → match to brand impression log → aggregated measurement → HIPAA-compliant loopback to brand
Summit / Data Partner
Fulfilled Rx patient cohort
Aggregated cohort delivered to brand
Incrementality vs. control measured
Channel attribution decomposed
HIPAA-compliant reporting to brand
All data flows are HIPAA-compliant · SOC 2 Type II certified · ISO 27001
Core Capabilities

One platform,
full-funnel patient intelligence

Audience Patient Intent Signals Layer in de-identified Rx data, prescription behavior patterns, and disease-state progression models to build look-alike audiences that reflect real patient journeys. Explore audiences →
Measurement Incrementality Testing Geo-based holdout experiments with HIPAA-compliant cohort reporting. Attribute Rx lifts to individual channels and creative executions. Run an experiment →
Activation Cross-Channel Sync Syndicate unified patient audience to any DSP, PMP, or walled garden. Avoid over-frequency, suppress converted patients, and recapture churned starters. Sync your channels →
Activation Summit Exchange Programmatic marketplace for patient audiences. Real-time audience packages sized, stratified, and activated in under 48 hours — no manual data negotiation. Browse packages →
Measurement Patient Conversion Tracking Track patient progression from first brand impression through prescription fill, refill, and persistence — fully compliant at every stage. Track conversion →
Data Custom Audience Builder Upload your own patient data — de-identified or tokenized — and let our ID graph layer additional clinical, behavioral, and channel-exposure attributes. Build an audience →
Why Summit?

Audience intelligence built for
Rx-stage healthcare brands

Legacy Programmatic
Audience definition: broad disease-state keywords, demo segments, generic HCP lists
Measurement: modeled impression lifts, last-touch attribution, no Rx data
Channel integration: siloed DSP buys, no closed-loop feedback
Consent framework: generic opt-in, no clinical verification
Audience freshness: quarterly refresh cycles, stale patient lists
Startup time: 8–16 weeks, manual data negotiation
Legacy approach
Summit Audience Segments
Audience definition: layered Rx behaviors, consent records, journey-stage signals
Measurement: geo holdouts, cohort-level Rx lifts, full attribution stack
Channel integration: unified patient graph, synchronized across all channels
Consent framework: THIIC protocol, HIPAA-compliant, pharmacy-anchored
Audience freshness: weekly refresh, real-time behavioral triggers
Startup time: <48 hours via Summit Exchange
Patient-centric & compliant
Open Protocol

THIIC: an open consent
framework for healthcare

The Transparent Health Identity & Informed Consent Protocol — developed in collaboration with pharmacy networks, HCP organizations, and patient advocacy groups — gives patients visibility and control over how their de-identified Rx data is used, while giving brands a compliant path to prescription-stage audience intelligence.

Patient
Informed consent at pharmacy point-of-care
Bilateral
Patient controls scope and duration of data use
Bilateral
Auditable data flow with opt-out at any time
Brand
HIPAA-compliant audience intelligence on consent cohorts
Learn about THIIC
Ready to Start?

What's included in every
Summit engagement

Audience Strategy ✓ Audience architecture workshop, journey mapping, and KPI alignment
Audience Package ✓ Custom-built patient audience with Rx behavioral layering
ID Graph Integration ✓ Tokenized match to your CRM and/or our de-identified data pool
Measurement Design ✓ Geo holdout architecture and incrementality reporting framework
Channel Activation ✓ Syndication to your DSP, PMP, or walled garden of choice
Performance Reporting ✓ Monthly Rx lift, fill-rate, and channel attribution reports
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Build patient-centric campaigns
with measurable outcomes

Whether you're launching a new brand, optimizing an existing franchise, or building a patient journey strategy from scratch — Summit Audience Segments has the data, protocol, and team to help you move faster and measure better.

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