Platform Overview

From patient intent to
Rx fulfillment.

Summit's data layer maps the entire patient acquisition funnel — from first intent signal through verified fulfillment — across the largest exclusive condition-confirmed cohort in healthcare.

Talk to Our Team ↗ See the Platform ↗
T3 · Qualified Intent
15.3M+
T2 · Dx-Qualified
218,071
T1 · Tx-Verified
140,216
HCP · Verified Prescribers
166,464
Exclusive License
20-Year
Annual Rx Events
1,008,348

The Opportunity

Pharma marketing is fragmented.
The economics reflect it.

Pharma brands spend over $30 billion annually on patient acquisition and DTC media in the United States. That spend flows through a fragmented ecosystem of vendors — data providers, identity vendors, clean rooms, lead gen platforms, landing page hosts, DSPs, attribution tools — each charging margins of 50–85% to bridge the last mile between a media impression and a converted patient.

Annual US Pharma DTC Spend
$30B+
Pharma patient acquisition + DTC media flowing through third-party vendor stacks.
Typical Vendor Margin
60–85%
Captured by lead gen vendors bridging media → converted patient.
Vendors per Campaign
5–10
Distinct vendor relationships brands operate per major condition campaign.

Why It Hasn't Consolidated

Three structural barriers
protect the fragmentation.

01 · Data Exclusivity
Operationally generated, not aggregated.
The patient-acquisition data that produces high-converting cohorts isn't aggregated — it's operationally generated by companies that ran condition-specific campaigns for years. Building it from scratch takes a decade and tens of millions of dollars.
02 · Sponsor Entity Restrictions
Pharma brands can't be the ad sponsor.
Meta, Google, and most major DSPs restrict pharma brands from advertising prescription drugs directly. Unbranded condition campaigns can run, but the legal sponsor must be a separate entity.
03 · Integration Complexity
Every vendor has its own everything.
Every vendor in the stack has its own data model, its own consent framework, its own audit requirements, its own DSP relationships. Stitching them together requires engineering investment that no single layer alone justifies.

These three barriers are the moat. Summit is built to be the company that crosses all three.

Summit in One Line

Summit is the vertically integrated
pharma acquisition platform.

Exclusive data layer · proprietary identity protocol · in-house unbranded sponsor capability · full-stack campaign infrastructure.

Layer · 01
Data Layer
A 20-year exclusive license (2026–2046) to a decade's worth of condition-specific patient acquisition data. 15.3M condition-confirmed records across diabetes, sleep apnea, obesity, cardiac, polypharmacy, and adjacent conditions.
Layer · 02
Identity Protocol
Squyr — Secure Query and Yielding Repository. Bilateral encryption protocol that enables data partnerships without any PII transit, without vendor middleware fees. Patent-pending. Production-deployed.
Layer · 03
Unbranded Sponsor
Summit operates as the legal sponsor of unbranded Meta and Google campaigns on behalf of pharma brands — a structurally separate entity that lets pharma brands access platforms they otherwise cannot.
Layer · 04
Campaign Platform
End-to-end campaign infrastructure: audience exploration, identity matching, DSP activation, landing pages, dynamic qualifiers, lead management, brand page recreation, display creative, MLR workflow, attribution.

The Data · The Cheat Code

A decade of patient acquisition.
Already built. Yours on day one.

What it takes to build this from scratch
10+ years of operational campaigns across diabetes, obesity, sleep apnea, cardiac, polypharmacy.
Three healthcare operating entities running condition-specific patient acquisition simultaneously.
Tens of millions of dollars in unbranded media + qualified intake infrastructure.
A decade of consent-based intake forms, call centers, fulfillment partners.
Continuous data refresh against real Rx fulfillment events.
10+ Years · Tens of $M · Three Entities
What you get on Day One with a Summit license
15.3M+ records of condition-confirmed patient intent, built operationally across 9 condition pathways.
A 20-year exclusive license to a dataset no competitor can access — ever.
An audience your brand can target tomorrow morning, without rebuilding what already exists.
First-party, post-conversion, consent-based records — already compliant, already deliverable.
< 24-hour refresh against ongoing Rx fulfillment — current, not historical.
Day One · 20-Year Exclusive · < 24h Fresh
Built once. Licensed for two decades. Replication cost: hundreds of millions. Acquisition cost: a license fee.

The Data · What's Inside

Depth, not just size.

The 15.3M record count is the headline. What makes the data exclusive is what's inside each record.

Rx Fulfillment Events
1,008,348
Full Rx history on file across T1. Multi-year supply cadence per patient.
T3 → T1 Confirmed Conversions
140,216
Funnel velocity from intent signal to verified treatment on file.
T3 ↔ T1/T2 Cross-Matches
386,000+
Identity-graph cross-match across the funnel.
GLP-1 Shipped Sub-Cohort
19,470
Verified treatment-confirmed cohort on supply at last refresh.
Condition Pathways Mapped
9
Diabetes, OSA, Cardiac, AFib, Obesity, GLP-1 Bridge, Polypharmacy, Medicare Advantage, Access Programs.
Refresh Cadence
< 24h
Daily refresh against fulfillment events. Data is current, not historical.

What Brands Do With It

Eight ways brands use
Summit's data.

01 · Acquisition
New Patient Acquisition
Reach diagnosed patients before the next claim. Verified condition + intent signal in T3 panel.
TIER MIX: T3 + Inbound CTC
02 · Medicare
Coverage Expansion
Activate patients whose new coverage just opened access to previously-unaffordable therapy.
TIER MIX: T3 + Medicare segment
03 · Adherence
Refill & Persistence
Multi-year supply behavior with patient-level fill cadence on file. Activate at predicted refill or abandonment moments.
TIER MIX: T1 + GLP-1
04 · Switching
Brand Switching
Identify patients on competitor therapies who match the switch profile. Comorbidity-aware, payer-aware.
TIER MIX: T1 + cross-brand overlay
05 · HCP
HCP Activation
166,464 prescriber NPIs linked to confirmed patient volume. Warm prescribers, not cold specialty codes.
TIER MIX: HCP Layer + condition
06 · Access
Access Program Targeting
Patients clinically qualified but blocked by insurance, authorization, or documentation. The audience access programs are built for.
TIER MIX: T2 (93K cohort)
07 · Attribution
Closed-Loop Attribution
Match Summit-seeded campaigns to downstream supply fulfillment. 140K+ T3 → T1 confirmed converts on file.
TIER MIX: T3 seeded → T1 match
08 · AI
AI Training + Lookalike Seeds
Verified, consent-based, condition-confirmed records as training input for predictive models or seeds for lookalike expansion.
TIER MIX: T3 + T1 derivative

One dataset. Eight use cases. Brand picks the outcome; Summit configures the tier mix.

Why Brands Win With Summit

Measurable outcomes brands
can defend internally.

Conversion on Seeded Traffic
2×+
vs. cold traffic competitors
Cost per Qualified Lead
Lower
vs. third-party lead gen
MLR Approval Cycles
Faster
pre-pass standard review
Platform Contract
Single
replaces 5-7 vendor relationships
Attribution
Integrated
impression to Rx fulfillment, one platform
Audience Layer Access
Compounding
every campaign feeds the data layer

What Summit Replaces

One platform. One contract.
The whole stack.

Status Quo · How brands run campaigns today
Data Provider
Identity Resolution Vendor
Clean Room
Lead Generation Vendor
Landing Page Platform
DSP / Programmatic Buy
Lead Delivery / CRM Integration
Attribution / Measurement
5–7 contracts · 5–7 BAAs · Fragmented audit · Vendor margin stacking
Summit Exchange · How brands run with Summit
Audience Layer
Identity Protocol (Squyr)
DSP Activation
Unbranded Sponsor Capability
Landing Page Studio + Dynamic Qualifier
Lead Management + Routing
Display Campaign Studio
Closed-Loop Attribution
1 contract · 1 BAA · 1 audit trail · 1 platform

Starting the Conversation

Where this goes next depends
on what you need.

Summit Audience Segments works with brands, agencies, holding companies, and strategic partners across the full range of commercial structures.

If you're a brand
The fastest path is a focused conversation.
We'll scope a license structure and walk through match rates and cohort sizing. Target conditions, audience needs, and timeline.
If you're an agency or holding company
Multi-brand relationships available.
Summit operates as the independent sponsor entity for unbranded campaign work that brand clients cannot run directly.
If you're exploring a strategic partnership
We're open to all structures.
Category exclusive, full exclusive, and partnership / rev-share structures depending on what you're building.
Talk to Our Team ↗

info@summitaudiencesegments.com